A beautiful one page website design for a sports event insurance brokerage. CRM integrated contact form. Single page website design & development inclusive of brand identity package with logo design, typography & brand colour selection.
One Page Website Design
This was a custom built one page website design. The website needed to reflect the newly created brand identity and appeal to a sports industy market. The style is clean with use of specially selected images to reflect the product offering. Their custom contact form was also linked into a CRM system.
This was completely new startup brand and the brand identity had to be created from the ground up. A sporting element needed to be added to the logo, as well as make it clear that the insurance provided was in relation to sporting events. A custom icon was created with the S being transformed into a bicycle & rider. Contrasting fonts were used to create an emphasis on event insurance.
The logo is the one element that unifies and represents the organization and brand. The Bicycle symbol shows sports the brand’s main purpose, whilst the ‘super sport’ like S shape of the bike combined with the word EventSure, provides a very targeted message for sporting event insurance.
The preferred way to use the logo is reversed (white) on a #137f8c (or gradient) background. It should be used in conjunction with its approved colours.
The primary colour of EventSure’s logo is Blue Chill (closest match), which is a medium dark shade of teal: blue in hue, it best represents stability and depth in business.
Teal is an advanced turquoise shade that symbolizes credibility and reliability. It is known to promote engagement and helps one to think clearly and make decisions. Psychologically it is a friendly and happy colour that represents enjoying life. The colour turquoise radiates peace, calmness and tranquility through the blue colour, balance and growth through the green colour, with an uplifting energy from the colour yellow.
The colours in this brand’s main colour palette include gradients, tints and shades of Blue Chill as well as white and black.
Typography is another important element of any brand. By controlling the type styles, we strengthened the visual uniqueness of EventSure.
The chosen typefaces are; Franklin Gothic – a Sans Serif Black typeface that is modern & easy to read. Benton Sans or Tablet Gothic typefaces could be used when Franklin Gothic is not available. Allura Script– a Script typeface that is elegant, classy & rich. Allura is stylized, yet very legible. The Donna Lena typeface could be used when Allura is not available.