An eCommerce website designed to showcase young designer brands. African Style Journey is an online store and creative space, founded by Jessica Burgess, for customers and different African brands and product designers. You can find the latest African clothing trends, accessories, body products and more on this website.
The eCommerce Website & Brand Concept
This client approached us with a concet of the online store she had dreamed of. It was to be like nothing she had seen before on the web. The idea was to create a completely unique site for African Brands & Product Designers exposing the talents of young African entrepreneurs who may not have had the oportunity otherwise to display their products online. We brainstormed with this client around the colours and name of the site untill we found the perfect domain and name of African Style Journey (africanstylejourney.com)
This logo needed to be something completely unique, representing the Name and idea of the business. The map of african briongs the area of exposure to the forefront and the paterns used within the Africa icon reflect the designer, creative, jstyle aspect of the brand. Contrasting fonts were used with ‘Africa in a bold easily legible font and style journey in a stylish flowing cursive font to bring out the designer aspect.
Designer Brand Logo Design
Jessibeez is a feminine the clothing label which belongs to the founder of African Style Journey. There was already a logo in place for this brand, however it was in need of a revamp considering the move towards a larger online and global footprint. We used a subtle hint of connection to the African Style Journey brand, incorporating the patern effect onto the bee icon. A very legible serif font was used, contrasting with the fonts used for African Style Journey.
As this site needed to be completely unique, we strated the design from scratch with no guidelines or templates, working with the client to create something that would work for her and that was completely unique in it’s own way. The colours used for this brand were whites, khakis & browns. We craeted an online store displaying items by either the brand or product range. Each brand has their own splash page where you can read their brand journey, each with a custom booklet that allows you to turn the pages like reading a real story.
Social Media Graphics
We created a range of custom graphics for use on social media and to build up hype, throughout our journey of creating this brand and website. Graphics were also created for some of the founding brand’s displayed on the site to raise brand awarness for the product designers.